Top 15 Must-See Attractions in Naruto, Japan

The town of Naruto is situated in the far northeast of Tokushima on the island of Shikoku. Despite its somewhat secluded location, it has established a reputation over the years as a destination renowned for the extraordinary natural occurrence known as the Naruto Whirlpools.

As expected, these are swirling water formations that entice domestic travelers to the area and are undoubtedly worth witnessing.

Additionally, Naruto is prominent as both the commencement and conclusion point of the 88 Temple Pilgrimage, which features 88 temples scattered across Shikoku, guiding pilgrims through all the prefectures of the island.

Those undertaking the pilgrimage typically require approximately two months to complete the journey on foot; however, if time is limited, several temples can be accessed without venturing far from the core of Naruto.

Alongside its religious significance, Naruto offers various attractions including museums, galleries, and dining establishments where visitors can sample local produce from Shikoku.

Here are the 15 best things to do in Naruto…

1. Go on a bike ride

If you wish to discover Naruto at your leisure, renting a bicycle is a suitable option to explore the town effectively.

A highly recommended activity is to visit the Naruto Tourism Center, where bicycles can be rented for the day, enabling visitors to ride across the scenic Naruto Bridge and take in various sights.

There are multiple bike trails available that can last for up to two hours, and popular routes can be inquired about at the Tourism Center.

Much of the terrain is relatively flat, making it a favorable choice, particularly for those who prefer not to rely on public transportation throughout their visit.

2. Visit the Naruto Whirlpools

Naruto is particularly celebrated for the famous Naruto Whirlpools, also referred to as Naruto no uzushio.

Situated within the Naruto Strait, these whirls exist between the island of Shikoku and Awaji.

The whirlpools manifest as vortices of water that dramatically churn approximately four times a day, offering an impressive spectacle, especially during high tide.

Some whirlpools can reach depths of around two meters and span 20 meters, and there are opportunities to embark on boat trips to observe them closely.

3. Visit Onaruto Bridge

An alternative way to view the renowned Naruto Whirlpools is by visiting Onaruto Bridge, which was constructed in 1985 and exemplifies impressive engineering.

The bridge spans the Naruto Strait, offering an excellent vantage point to observe the swirling waters beneath.

Additionally, the scenic views surrounding the area are remarkable, and on clear days, one can see across the Seto Inland Sea.

4. Try the local tipples

If you are interested in sampling local alcoholic beverages in Naruto, there are several options available.

This includes Naruto Kintoki Shochu, crafted from the renowned Kintoki sweet potatoes, which are a signature product of Naruto.

If sweet potato liquor does not pique your interest, consider trying Sudachi Chu, a spirit made from Sudachi lime.

5. Visit the Temples on the 88 Temple Pilgrimage

Shikoku is famed for its pilgrimage route, comprising 88 individual temples.

When visiting Naruto, two of these temples, Ryozenji and Gokurakuji, can be readily accessed.

If you do not plan to visit additional temples while in Shikoku, these two in Naruto provide an excellent opportunity to learn more about this intriguing pilgrimage trail, which stands as one of the most notable attractions in Shikoku.

Furthermore, you can explore more of the trail in the adjacent areas as several more temples are located just outside Naruto.

6. Visit the German House

The German House is a historic site that once functioned as a prisoner of war camp during the First World War. The area features stone bridges constructed by the prisoners, as well as a cenotaph.

The current structure is a replica of the original and was built in 1993. Visitors can tour the site and view documents, such as letters and photographs from that era, to gain insights into this chapter of Naruto’s history.

Interestingly, the prisoners were not heavily guarded and were permitted to interact with the local community, and traces of German influence can be observed throughout the town.

7. Explore Otsuka Art Museum

Otsuka Art Museum serves as an engaging destination for those interested in the world of art, providing a unique perspective on renowned paintings.

All displayed works are actually reproductions of original masterpieces, intricately layered over ceramics through an advanced printing technique, showcasing a fascinating intersection of art and technology.

8. Try the sweet potatoes

Naruto prides itself on producing some of the most delectable sweet potatoes in the world, or at least that is the sentiment shared by locals.

The locally grown sweet potatoes, known as Kintoki, are utilized in a diverse array of culinary treats.

Some examples include delightful cakes and cookies, so be sure to indulge in these sweet delicacies that also embody the nutritional value of sweet potatoes.

9. Visit Gokurakuji

Gokurakuji holds the distinction of being the second temple within the 88 Temple Pilgrimage of Shikoku and is one of two located within the confines of Naruto.

The temple’s name translates to “Paradise” in Japanese, although the original structure was demolished in the 16th century.

Visitors frequent this temple to pray for the safe birth of their children. Upon entering, you can admire the Nio guardians that protect the temple gate.

Similar to many temples in Japan, Gokurakuji features lovely gardens that are perfect for leisurely strolls, populated with cedar trees believed to symbolize longevity.

10. Walk around Naruto Park

If you seek a peaceful retreat in Naruto while enjoying its coastal and natural beauty, a visit to Naruto Park is recommended.

This remarkable space offers ocean vistas and a variety of engaging activities, such as fishing or leisurely walks through its lush landscapes.

Within the park are observation decks for enjoying scenic views, along with an aquarium and souvenir stands selling trinkets from Naruto and the broader Shikoku region.

11. Catch a game at the Pocarisweat Stadium

The Pocarisweat Stadium, officially known as the Naruto Otsuka Sports Park Pocari Sweat Stadium, is named after the popular Asian sports beverage.

This stadium hosts a variety of sporting events, and if you enjoy sports and wish to see a local team in action, this is the perfect venue.

In addition to attending baseball and soccer games, visitors can also sample local cuisine, which residents assert pairs perfectly with the experience of watching a lively sports event.

Be sure to check local event listings while in town to see what’s scheduled.

12. Buy some Otani ware

Naruto is known for its Otani ware, referred to in Japanese as Otani-yaki.

This type of Japanese pottery is characterized by its large and ornamental design.

Otani ware has gained notoriety to the extent that it has been designated as a national handicraft in Japan, created using a potter’s wheel that requires the artisan to lie down and pedal with their feet to shape the pottery pieces.

This unique method, known as the ‘Lying Potter’s Wheel,’ is exclusive to this region, making it worthwhile to purchase a pot, vase, or cup while visiting.

13. Travel to Dainichi-ji

Dainichi-ji is located in the town of Itano and is one of the temples associated with the renowned 88 Temple Pilgrimage.

This temple offers a pleasant excursion outside Naruto, allowing visitors to experience the beautiful countryside, particularly appealing to those interested in the pilgrimage.

Dainichi-ji is celebrated for its representation of Dainichi Nyorai and is believed to have been established in ancient times by Kobo Daishi, who personally crafted the revered image.

14. Visit Oasahiko Shrine

Oasahiko Shrine, a prominent Shinto shrine, is one of the most significant landmarks in Naruto, situated at the base of the picturesque Mount Oasa.

This shrine is dedicated to deities enshrined within, known as Sarutahiko-no-Okami and Oasahiko-no-Okami, both of whom are central figures in Japanese mythology.

Consequently, this location is regarded as an important spiritual site to visit in Naruto, providing an opportunity to connect with the natural beauty surrounding Mount Oasa.

15. Tour Ryozenji Temple

Ryozenji Temple holds the distinction of being the initial temple along the 88 Temple Pilgrimage on the island of Shikoku. As the first temple in the sequence of 88, it is recognized as one of the most significant.

Moreover, being the starting point for pilgrims, it also serves as the final stop when they complete the loop, making it a must-visit location in the area.

During your visit, you can also find pilgrimage attire available for purchase, including traditional white robes, woven hats, and walking sticks, among other hiking gear.