
Top 15 Must-Experience Attractions in Purmamarca, Argentina
Purmamarca may be somewhat tourist-oriented, yet there exists a significant rationale for this. The picturesque village is situated near the vibrant Cerro de los Siete Colores and serves as the entrance to the UNESCO World Heritage-recognized Quebrada de Humahuaca. This striking adobe settlement boasts a substantial indigenous population and a lively artisan market that takes place daily in the town square. The whitewashed Spanish colonial edifices evoke a sense of nostalgia, while the local cuisine (including llama meat) conveys that you are firmly in Northern Argentina.