Discover How IKEA’s Toilet Brush Inspires Your Next Swedish Getaway
Google “Järvfjället” and you’ll get pages of results for IKEA’s gaming chair; “Ektorp” will bring you to IKEA sofas; now try “Bolmen” and you’ll find the retailer’s $.99 toilet bowl brush. Scroll a bit further and you’ll realize all of those product names are also actual places in Sweden.