Reviving the Motor Lodge: A New Era of Affordable Travel
“There’s something so nostalgic about the road trip,” says Rob Blood, founder and president ofLark Hotels. “Roll down the windows, turn up the music, let your hair blow back.” He cites these fond memories of childhood family vacations as inspiration for his company’s new sub-brand, Bluebird by Lark, launched in June 2021 to revive the classic American roadside inn.