Summary
Seoul is one of the most understated capital cities in Asia. This is quite unfortunate, as it is also one of the most vibrant and alluring destinations. There is an abundance of sights to see and activities to engage in, along with myriad culinary options to savor.
Despite its understated reputation, Seoul is increasingly emerging as a favored destination for adventurous, international tourists seeking an off-the-beaten-path experience. The city is gradually gaining traction within the digital nomad community, and its status as a major business hub contributes to a robust presence of international expatriates settling there.
South Korea is fervently embracing technology, aspiring to evolve into a cyber-city comparable to Tokyo or Kuala Lumpur. Concurrently, Seoul is committed to preserving its cultural heritage, which is genuinely unique. The city seamlessly merges these two elements of South Korean identity.
From notable neighborhoods like Gangnam-Gu and Myeongdong to charming urban enclaves such as Bukchon Hanok, there exists a diverse neighborhood catering to every type of traveler.
Now, let us delve into suitable accommodations in Seoul.
Gangnam-Gu
The neighborhood of Gangnam-Gu gained instant fame following the release of the infectious pop song ‘Gangnam Style’ by local artist ‘PSY.’ However, Gangnam-Gu offers more than just a catchy song. The term ‘Gangnam’ translates to ‘South of the River,’ indicating its geographical location within Seoul.
It is fair to characterize Seoul as a bustling and dynamic city. Gangnam-Gu, perhaps the most frenetic neighborhood, features impressive shopping malls that seem to extend endlessly. The COEX Mall, the most popular shopping center in the area, is renowned as the largest underground shopping mall in Asia, housing numerous high-end retailers catering to the affluent locals.
Gangnam-Gu serves as a hub for business travelers and adventurous backpackers alike. The nightlife in this area is vibrant, offering an array of options from dusk until dawn.
Best For: Active Travelers, Adventurous Travelers, Budget Backpackers, Business Travelers, Couples, First-Time Travelers, Food Enthusiasts, Shopaholics, Sightseers, Quick Visitors
Neighborhood Highlights: COEX Mall, Gangnam Style Tribute at Gangnam Station Exit 5, Bongeunsa Buddhist Temple, Seoul Olympic Park, Samsung Park, SM Studios, CUBE Studios, JYP Studios, Samsung D’light
Recommended Hotels:
Ibis Styles Ambassador – This contemporary, bright hotel in Gangnam-Gu provides all essential amenities for a mid-range hotel in central Seoul, including an in-house fitness center and sauna, along with complimentary high-speed WiFi throughout the establishment.
InterContinental Seoul COEX – A luxurious 5-star accommodation located in Seoul’s World Trade Centre, ideal for those eager to explore the wonders of COEX Mall. The Sky Lounge serves exquisite Italian cuisine while presenting stunning views of the cityscape.
Imperial Palace Seoul – Situated in the heart of Gangnam-Gu, this impressive 5-star hotel offers spacious rooms adorned with elegant furnishings, providing a serene escape from the high-tech surroundings of Seoul. Guests may also rent mobile phones at no additional charge during their stay.
Myeongdong
Seoul embodies a true paradise for shopping enthusiasts. If you can envision it, you are likely to find it for sale in the city. The most prominent shopping district, Myeongdong, is a favorite among both locals and visitors, with over one million people traversing its shopping lanes each day. Nevertheless, Myeongdong maintains an organized and tranquil atmosphere, ensuring a pleasant shopping experience.
The area boasts beloved Korean brand stores alongside a selection of sought-after American brands. One can find a diverse range of products, from imported Converse shoes to locally made beauty essentials. Moreover, the culinary scene in Myeongdong is vast—there is an overwhelming abundance of food offerings.
If there is one thing that South Koreans cherish, it is dining. The district features fast-food outlets, local eateries, and numerous grab-and-go snack shops. Although Myeongdong does not feel chaotic, the ambiance is vibrant, with stores competing to play the latest music to entice shoppers.
Best For: Active Travelers, Adventurous Travelers, Budget Backpackers, Couples, First-Time Travelers, Food Enthusiasts, Local Experience Seekers, Shopaholics, Sightseers, Quick Visitors
Neighborhood Highlights: Myeongdong Shopping District, Myeongdong Cathedral, Myeongdong Street Markets, Myeongdong Kyo-Ja Restaurant, Seoul Global Cultural Center
Recommended Hotels:
New Oriental Hotel – A fantastic accommodation set in Myeongdong, featuring a modern aesthetic and popular among brief visitors to Seoul. Each room includes air conditioning and an ensuite bathroom equipped with a shower unit and complimentary toiletries.
Loisir Hotel – Centrally located in Myeongdong, just moments away from the subway station, this hotel comprises over 600 rooms, with staff dedicated to providing excellent service. Family accommodations are available.
Hotel Prince – A commendable option in Myeongdong, this hotel features a contemporary and minimalist design consistent with Seoul’s aesthetic. The ensuite bathrooms offer a bathtub with a shower and complimentary toiletries. The Korean-Style Family Room presents an authentic experience.
Dongdaemun
Dongdaemun is another significant shopping district in Seoul. Shopping is, after all, a beloved national pastime. This makes it fitting for visitors to experience the array of commercial outlets the city has to offer. Dongdaemun is slightly less refined and possesses a more authentic character than the bustling Gangnam-Gu and youthful Myeongdong. It is home to accessible markets that appeal to a wide audience, offering everything from shoes and handbags to t-shirts and quirky souvenirs.
Within Dongdaemun, travelers can also explore Little Mongolia and Little Russia, along with their rich culinary offerings. Here, individuals are not in a rush; they take the time to converse with food vendors and learn about the cultural inspirations behind their dishes.
Dongdaemun exudes a sense of character and charm, evoking the essence of traditional Seoul. Yet, evaluated against global standards, Dongdaemun remains modern and technologically advanced, housing the headquarters for Vogue and GQ magazines in Doosan Tower.
Best For: Active Travelers, Adventurous Travelers, Budget Backpackers, Couples, First-Time Travelers, Food Enthusiasts, Local Experience Seekers, Shopaholics, Sightseers, Quick Visitors
Neighborhood Highlights: Dongdaemun Market, Dongdaemun Doonsan Tower, Little Mongolia, Little Russia, Dongdaemun Design Plaza (DDP), Dongdaemun Gate, Dongdaemun Seonggwak Park, Dongdaemun History & Culture Park, Heunginjimun Gate
Recommended Hotels:
Mmmio Design Residence Dongdaemun – This welcoming accommodation in the Dongdaemun neighborhood offers a sense of home and warmth. Located just a three-minute walk from Pyounghwa Market, guests are encouraged to enjoy the communal lounge. Rooms are decorated in a minimalist Korean style with soothing neutral tones.
Hotel Atrium – An excellent choice for families or groups, Hotel Atrium features rooms with multiple double beds to keep costs manageable in an expensive city. All rooms include a minibar and free WiFi.
JW Marriott Dongdaemun Square Seoul – Centrally located in Dongdaemun, this hotel offers breathtaking views of the city through its floor-to-ceiling windows. The JW Marriott hotel exudes luxury and includes an in-house spa center.
Jamsil
Jamsil, a lesser-known neighborhood in central Seoul, is frequently overlooked by transient travelers. This area serves as the sporting center of the city, and South Korea has a burgeoning sports culture marked by growing popularity and success.
Home to two of South Korea’s professional baseball teams, the LG Twins and Doosan Bears, Jamsil Baseball Stadium regularly hosts games, making it easy to acquire tickets. Experiencing live sports in a new country alongside local friends adds excitement to the experience.
Additionally, Jamsil Baseball Stadium historically served as the venue for track and field events during the 1988 Seoul Summer Olympics.
Another significant attraction in Jamsil is Lotte World, the world’s largest indoor amusement park, providing entertainment for all ages.
Best For: Active Travelers, Adventurous Travelers, Urban Explorers, Families, Food Enthusiasts, Local Experience Seekers, Shopaholics, Sightseers, Sports Fans
Neighborhood Highlights: Jamsil Baseball Stadium, Seoul Olympic Park, Lotte World, Lotte World Folk Museum, Seokchon Lake, Seoul Sky Observation Deck, KidZania Seoul, Star Avenue, Sulwhasoo Spa, Charlotte Theatre
Recommended Hotels:
Hotel Lotte World – Nestled within the largest indoor amusement park worldwide, this 5-star hotel features an indoor pool and a well-equipped fitness center. Guests can choose from five dining venues, each presenting exceptional menus.
Jamsil Delight Hotel – This hotel offers complimentary bicycle rentals for exploring Olympic Park and beyond. Rooms are modern and equipped with outstanding amenities, including ensuite bathrooms with deep soaking bathtubs and complimentary toiletries.
Hotel Cello – An adults-only boutique hotel located a short stroll from Lotte World features uniquely styled rooms with ensuite bathrooms, including whirlpool bathtubs, cozy seating areas, and exceptionally comfortable beds.
Samcheong-dong – Bukchon Hanok Village
Bukchon Hanok Village represents the most authentic and traditional neighborhood in Seoul. Staying here provides the unique opportunity to experience South Korea’s pre-technology revolution landscape, housing nearly 900 traditional Korean-style houses, known as hanoks.
Travelers at Bukchon can immerse themselves in traditional architecture, South Korean culture, and even opt for an authentic homestay experience. This serene location provides a welcome contrast to the bustling crowds of Gangnam-Gu and Myeongdong while remaining within the city.
The village invites visitors to relax and unwind as they meander through its gently sloping streets. A wide array of shops selling beautiful handicrafts and artwork further enhances the experience.
Overall, Samcheong-dong stands out as one of the most picturesque neighborhoods in Seoul, perfect for budding photographers seeking to capture the area’s versatile ambiance. Additionally, travelers may glimpse The Blue House – Cheong Wa Dae, official residence of the President of South Korea.
Best For: Active Travelers, Adventurous Travelers, Architecture Enthusiasts, Budget Backpackers, Culture Enthusiasts, Families, Food Enthusiasts, Local Experience Seekers, Shopaholics, Sightseers
Neighborhood Highlights: Bukchon Hanok Village, The Blue House – Cheong Wa Dae, Boutique Shops, Traditional Tea Houses, Handicraft Shops, Teokbokki Stalls, Mount Bukak
Recommended Hotels:
STAY25 Hanok Guest House – A genuine homestay located within Bukchon Hanok Village, STAY25 offers affordable traditional accommodations. Room rates include a continental breakfast, and laundry services are also available, alongside free WiFi access throughout the property.
Dalzip Bukchon – Situated in a traditional Korean house, this charming hotel features authentic decor and exceptional hospitality. Guests can enjoy the Ondol—traditional heated floors—throughout the property, and comfortable futon beds await.
Hanok Guesthouse 201 – Located on the outskirts of Bukchon Hanok Village, this beloved guesthouse features traditional Korean decor, including comfortable futon beds. Offering great value, the stay includes a delicious breakfast and free WiFi.
Insa-dong
Insa-dong possesses both historical significance and a strong tourist appeal. It is easy to understand why international travelers wish to experience this vibrant area, home to an array of historical and cultural treasures. For frequent travelers, Insa-dong serves as a reminder that new adventures await discovery.
Often, visitors can witness street performers showcasing traditional music and dance in public squares, attracting crowds of both tourists and locals alike. The neighborhood boasts a diverse selection of handicraft stores, making it easy to find authentic souvenirs. From ceramic workshops and tea houses to paper makers and grassroots art galleries, travelers may need to consider luggage space before diving into shopping.
Best For: Active Travelers, Adventurous Travelers, Architecture Enthusiasts, Budget Backpackers, Culture Enthusiasts, Families, Food Enthusiasts, Local Experience Seekers, Shopaholics, Sightseers
Neighborhood Highlights: Tea Houses, Art Galleries, Ceramics Studios, Handicraft Shops, Street Food Stalls, Street Art Vendors, Street Performers
Recommended Hotels:
Hotel Tong Andant Insadong – Conveniently located just 70 meters from the heart of Insa-dong, this hotel is within walking distance of numerous artisan craft shops and delectable food stalls. Each room features a flat-screen TV and free WiFi.
Centermark Hotel – Situated within a short 10-minute walk from Insa-dong’s center, all rooms come fully furnished with ensuite bathrooms. Decorated in neutral tones, the modern rooms ensure a welcoming ambiance, with helpful staff available at the 24-hour reception.
Sunbee Hotel – This hotel provides spacious rooms equipped with excellent amenities in a prime Insa-dong location. Traditional Korean-style rooms are available, and guests can enjoy a complimentary breakfast and free WiFi, with parking on-site as well.
