Summary
Nestled in the northern region of Luzon in Ilocos Norte province is the capital city of Laoag. The term Laoag is derived from the word “light,” reflecting its status as one of the sunniest areas in the Philippines. This climate is particularly beneficial, as Laoag offers a variety of outdoor pursuits, both natural and artificial, for residents and visitors to enjoy.
Nature enthusiasts will find an abundance of outdoor activities available along the coast, in the water, and on the expansive sand dunes. The city boasts numerous museums, a diverse selection of restaurants, and a multitude of shopping opportunities, including shopping malls and local craft markets.
Traveling from Manila to Laoag typically requires around ten hours by bus. Alternatively, a one-hour flight may be taken, although it tends to be more expensive. Upon arriving in Laoag, consider the option of renting a car to maximize your exploration time. If renting a vehicle does not suit your preferences, local Jeepneys provide an excellent means of transportation around the city.
Let us examine the top attractions in Laoag:
1. La Paz Sand Dunes
An expansive 85 square kilometers of sand dunes await discovery in Laoag.
Experience the thrill of navigating the dunes via a dune buggy or a 4×4 vehicle as you traverse the sandy inclines. From elevated points, you can admire scenic views encompassing the coastline and the unique landscape where the dunes seamlessly transition into verdant grasslands.
The dunes also offer the unique opportunity to learn sandboarding, akin to surfing or snowboarding, but on sand. Instructors will provide a brief lesson before granting you the freedom to practice.
2. Sinking Bell Tower
This bell tower is quite literally sinking! Constructed in sandy terrain in 1612 by the Augustinians, the Sinking Bell Tower has gradually subsided further into the earth over time. Despite this phenomenon, the aged structure continues to toll its bell every Sunday for mass.
Mirroring many bell towers, it is associated with a church—specifically, St. William’s Cathedral, which is remarkably distanced from the bell tower (85 meters away). After marveling at this ancient landmark, feel free to visit the adjoining cathedral.
3. Museo Ilocos Norte
This museum aims to instill a sense of pride among the youth of Ilocos Norte. The exhibits and galleries at Museo Ilocos Norte highlight the region’s cultural legacy and the various industries that represent its heritage.
Exhibitions are frequently updated, so when you visit, you may observe traditional hand weaving, learn about locally crafted drums, or appreciate a photographic series illustrating the history of Spanish-era churches.
The museum operates with a commendable sense of respect and passion, ensuring visitors become completely immersed in the experience.
4. Saramsam Ylocano
If you seek exceptional Filipino cuisine alongside top-notch pizza in Laoag, look no further than Saramsam Ylocano.
Saramsam Ylocano offers a range of Filipino dishes, from beef soup known as Sinang-Lao to the spicy Ilocos specialty, Dinakdakan, which features mixed grilled pork with chili and onions—each dish is delightful.
The restaurant also excels in pizza-making. Be sure to try the Pesto Pizza or the Longanisa Pizza, crafted with fresh dough, ensuring it will undoubtedly be among your best meals in Laoag.
5. Santa Monica Parish Church
Established in 1779, the Santa Monica Parish Church signifies an important cultural and historical site in Laoag. It has been the venue for numerous notable weddings, including that of a daughter of former President Marcos. The government has acknowledged this church as an “Important Cultural Property” and has officially registered it with the National Museum of the Philippines. If it holds significance for the president’s family, it certainly deserves a spot on your itinerary.
Visit for a tour around the property to marvel at the red brick façade and listen for the clock tower that chimes every half hour.
Interesting fact: Santa Monica Parish Church is the largest church in Ilocos Norte.
6. Rizal Amusement Park
Prior to developing any expectations, allow me to gently clarify: this amusement park does not feature traditional rides such as Ferris wheels. Nevertheless, it does provide a relaxed atmosphere that entertains visitors on a daily basis.
Residents frequent this park to unwind, sitting on the grass or benches while observing the bustling activity around them. The park is adorned with several government buildings and a stunning fountain that illuminates at night. You will also find an array of local restaurants and food stalls. If you’re feeling adventurous, try some homemade Empanadas or Sinanglaw (intestinal soup).
The enjoyment derived from a leisurely day in the Philippines can be absolutely underestimated.
7. Taoid Museum
The Taoid Museum presents an intriguing exploration of the pre-colonial roots of Ilocandia and its inhabitants.
As you navigate through the museum, you will embark on a historical journey enriched by artifacts, clothing, tools, and replicas that represent the indigenous community’s heritage.
With two stories of historical insights available for exploration, it is advisable to allocate at least an hour to fully appreciate the experience.
8. Cuisine de Iloco
It would be remiss to visit Laoag without dining at Cuisine de Iloco. The food is remarkable, and the menu encapsulates the culinary traditions of the region, offering a cultural lesson for your taste buds.
Enjoy a meal at one of the inviting picnic tables outdoors or at a hardwood table inside as you embark on a culinary journey around the region.
Try the Grilled Pusit (squid stuffed with fresh salsa), Bagnet Sinigang (tamarind soup), or Kare Kare (a traditional Filipino stew in peanut sauce).
9. Blue Lagoon
Venture on a day trip to nearby Pagudpud and enjoy a leisurely afternoon at one of the most picturesque beaches in the Laoag area—Maira-ira Beach. This location is home to the pristine Blue Lagoon, a body of water renowned for its remarkable clarity.
The landscape boasts striking white sands, small mangrove trees, and unique coral islands that seem to emerge spontaneously from the sea.
The beach features several small restaurants where you can savor a light meal accompanied by a refreshing beverage. Additionally, volleyball nets and ample shade are available for a respite from the sun.
10. Macy’s Diner Laoag
No, despite its decoration, you are not transported to 1950s New York upon entering Macy’s Diner. This unique restaurant pays homage to the golden era of America with a nostalgic aesthetic, featuring an Elvis Presley poster, checkered decor, and an old-fashioned jukebox for choosing music. If you have yet to encounter a diner of this kind, this is your opportunity!
The menu showcases classic American fare, including generous portions of pancakes, milkshakes, hamburgers, and sandwiches. Additionally, the staff exude friendliness, ensuring that your experience is pleasant as you depart with both satisfaction and a smile.
11. Kabigan Falls
Located in the eastern part of Barangay Balaoi, the striking Kabigan Falls present an unparalleled natural beauty.
Encircled by verdant jungle, this 80-foot waterfall exemplifies nature in its purest form. The inviting basin pool, surrounded by lush forests, resembles a scene from a paradise.
To access the falls, take a tricycle until you reach a well-trodden path, followed by a leisurely hike suitable for flip-flops that weaves through wooded bridges and beneath overhanging branches. Enjoy the tranquil streams along the way, as the journey to the waterfall enhances the overall experience!
12. Maligligay Falls
The trek to Maligligay Falls, also referred to as Pablo Falls, promises a breathtaking adventure that will leave lasting memories. Although the hike is neither quick nor easy, it requires a steady footing and coordination as you navigate across riverbeds, steep slopes, and rocky paths—but the reward is well worth the effort.
Upon completing your scenic trek, you will be greeted by the magnificent sight of the falls, which cascade rapidly from the mountains, creating a mist that fills the air. The pool at the base invites you to dip your feet, while the surrounding landscape serves as a dreamscape for photographs.
13. Stay in the Town of Adams
Your journey to Maligligay Falls will lead you to the tranquil Town of Adams, a secluded location surrounded by lush forests and agricultural landscapes. The town has only a few houses scattered about, some of which provide homestay accommodations for visitors.
Experience the daily lives of a distant culture as your homestay prepares traditional dishes and warmly welcomes you on a tour around the community. You may also visit the tilapia farm for a taste of freshly prepared fish dishes!
14. Aurora Park
Aurora Park beautifully encapsulates the essence of Laoag.
The Ilocos Norte Capitol building showcases exquisite architecture featuring traditional archways and classic window embellishments. An elegantly designed dancing fountain is surrounded by towering palm trees and antique lampposts. Furthermore, you will encounter the Tobacco Monopoly Monument and the Marcos Hall of Justice, each embodying a piece of the town’s history and contemporary charm that the residents take immense pride in.
15. Cockhouse Bar
If you are in search of a vibrant nightlife experience, look no further than Cockhouse Bar. Gather with friends to enjoy cold beverages and delicious food.
Live bands provide energetic performances featuring cover songs and impressive instrumentals, creating an entertaining atmosphere for all.
Affordable pricing ensures that indulgence is within reach, and the attentive staff guarantees prompt service. There is ample seating available for you and your companions, so early arrival is unnecessary.
