Top 15 Must-Experience Attractions in Purmamarca, Argentina

Purmamarca may be somewhat tourist-oriented, yet there exists a significant rationale for this. The picturesque village is situated near the vibrant Cerro de los Siete Colores and serves as the entrance to the UNESCO World Heritage-recognized Quebrada de Humahuaca. This striking adobe settlement boasts a substantial indigenous population and a lively artisan market that takes place daily in the town square. The whitewashed Spanish colonial edifices evoke a sense of nostalgia, while the local cuisine (including llama meat) conveys that you are firmly in Northern Argentina.

Capture images of the vibrant rocks that encompass the town, engage in some leisurely walks, and subsequently venture to other nearby quaint pre-colonial villages. Museums, archaeological sites, salt flats, and even a winery can all be accessed within a short drive from Purmamarca.

Let us delve into the premier activities in Purmamarca:

1. Shop at the Artisan Market

As one of the most active and lively markets in Northern Argentina, visitors can indulge in shopping or simply browsing the daily handicrafts presented at the edge of the main plaza.

Here, an array of woven items, ceramics, textiles, and other authentic products crafted by local indigenous artisans can be found.

Numerous garments made of alpaca and llama wool are available as well, including scarves, hats, sweaters, blankets, and ponchos.

This market is both colorful and bustling, with locals anticipating some degree of haggling—bulk purchases often yield better deals.

While prices may not be the lowest in the region due to the high influx of tourists, the selection and variety available are unparalleled.

2. Cerro de Los Siete Colores and the Paseo de los Colorados

The essential experience in Purmamarca centers around its breathtaking backdrop, El Cerro de los Siete Colores (the Hill of Seven Colors). A scenic 1.5-mile (3 km) trail known as the Paseo de los Colorados leads to this multicolored hill.

Expect awe-inspiring vistas and the opportunity to observe the vivid reds, pinks, golds, and greens that this geological formation is renowned for.

The layers of sediment consist of diverse materials that have accumulated through river and ocean deposits over an extensive geological timeframe of approximately 600 million years.

The circular route starts in the town and traverses landscapes reminiscent of lunar terrains, intriguing rock formations, and scenic overlooks of the valley and the cerro.

Mornings and just prior to sunset offer the most enchanting lighting and ideal photographic conditions.

3. Iglesia de Santa Rosa de Lima

Located just off the quaint main square, this simple yet striking church dates back to 1648. Unlike the opulent and elaborate structures found throughout South America, this church is constructed from adobe mud and cactus wood.

The iglesia conducts regular mass services on Sundays, so plan your visit accordingly to appreciate its interior.

Within, examine centuries-old artworks depicting the life of Santa Rosa de Lima, the inaugural Catholic saint born in the Americas.

Near the entrance, visitors can observe an ancient Algarrobo tree, estimated to be between 600 to 700 years old.

Local legend suggests that General Manuel Belgrano, a national hero and the designer of the Argentine flag, once rested in its shade.

4. Taste the Regional Cuisine

Possibly due to the abundance of tourists, Purmamarca features an impressive assortment of dining establishments.

From upscale restaurants to rustic diners, this is an excellent location to sample regional specialties from Northern Argentina, such as empanadas, locro (a hearty stew featuring corn and meat), tamales, humitas, and llama meat.

Additionally, be sure to enjoy steak, lamb, and fine red wine! Comidas Gabriel is frequently praised for its incorporation of local ingredients, including llama and quinoa, in a menu that changes regularly.

Los Morteros serves exceptional lamb, empanadas, and pasta dishes.

Hotel La Comarca provides a pleasant atmosphere and specializes in trout and lamb dishes.

Restaurante La Posta garners solid reviews for its locro and llama steaks, with a lovely outdoor patio setting.

5. Salinas Grandes

As one of the most popular excursions from Purmamarca, dedicate a day to visit the third-largest salt flats globally, whether with a guide or independently.

Originally a vast lake that has since dried out, visitors can observe the salt extraction processes and view piles of harvested salt alongside reflective basins of water carved into the ground.

Consider bringing props for entertaining perspective photographs and chew coca leaves to alleviate the effects of the high altitude associated with the Puna.

In the event of light rain shortly before your visit, the moisture can create a mirror-like effect across the entire landscape.

A unique building constructed from salt bricks, complete with salt furnishings, is located here, selling small salt sculptures as souvenirs.

6. Drive the Quebrada de Humahuaca

A remarkable display of natural beauty, this multicolored mountainous valley is recognized as a UNESCO World Heritage Site and extends nearly 100 miles (155 km) along the Río Grande.

Purmamarca and Cerro de los Siete Colores serve as the commencement point for this scenic drive through Argentina leading to Bolivia.

Once part of ancient Inca trade routes, numerous historical sites and unique geological formations are scattered along the route, providing excellent opportunities for photographs.

Visitors may opt for self-driven exploration (car rentals are accessible, and roads are adequately maintained), engage in a bus tour, or arrange a private guide for deeper insights into the area.

Along the journey, anticipate the changing layers of sediment and vibrant colors at each curve, in addition to quaint pre-colonial villages ideal for respite and exploration.

7. Visit Tilcara

As one of the more vibrant villages within the Quebrada de Humahuaca, consider a day trip or an overnight stay here to immerse yourself in its cultural and geographical offerings.

Visit the pre-Inca fortification known as the Pucará de Tilcara, an exceptionally well-preserved archaeological site constructed by the Omaguaca people.

Your admission fee also grants access to the Museo Arqueológico, where Inca artifacts and mummies are on display.

Tilcara features botanical gardens, as well as a lively main plaza with artisans and street performers.

The scenic town is home to a variety of bars and restaurants showcasing live music, craft beer, and traditional dances at peñas.

For hiking enthusiasts, the stunning trek through the Garganta del Diablo offers views of an impressive gorge adorned with waterfalls just outside the village.

8. Museo en Los Cerros

For a contemporary experience amid the historic pre-colonial villages, take a trip to Huichaira to explore the Museo en los Cerros (affectionately abbreviated as “Mec”). This museum showcases photography exhibited in a modern setting constructed from traditional materials, nestled within the breathtaking scenery of the Quebrada.

Local photographer Lucio Boschi captures the essence of surrounding communities in his works, and the Mec’s permanent collection features images from over 30 local photographers, along with traveling exhibitions throughout the year.

The on-site library offers a tranquil space for reflection or reading from its diverse collection of photography books.

Visit their Facebook page to stay informed about additional activities, courses, and seminars presented at the Mec.

9. Caravana de Llamas

To capture envy-inducing photos, consider a llama-trekking adventure with this distinctive tour operator.

Caravana de Llamas is a respected local enterprise working to revive the historical use of llamas as pack animals.

Organize a short hike, a half-day excursion, or even multi-day treks through the scenic mountains with several llamas carrying your camping gear, provisions, and, of course, the wine.

The circuits can be customized to match your desired level of difficulty; however, be mindful that the llamas will dictate the pace! The highlight is the picnics amidst these charming creatures, where guides prepare delightful meals, allowing you to connect with nature.

10. Visit Humahuaca

Another significant pre-colonial town along the Quebrada, Humahuaca is a widely favored destination for travelers, many of whom extend their stay here to embark on journeys to Bolivia or Salinas Grandes.

This town features yet another charming whitewashed church (serving as a cathedral), filled with religious artwork, as well as a cabildo with a clock tower situated in the main square, in addition to various nearby archaeological remains.

If you still seek that ideal llama wool blanket, artisan goods and trinkets sold in this area are generally more affordable compared to Purmamarca.

Strolls along the Río Grande present excellent opportunities for relaxation, or choose to ascend the steps leading to the Monumento de la Independencia to appreciate bronze statues along the route.

If you visit during Lent and Carnival, be prepared for lively street festivities filled with dance, music, masks, and celebratory beverages.

11. The Cabildo

This historic government building is hard to miss, prominently located in Purmamarca’s main square; however, it warrants a visit and photo opportunities.

The small archways that adorn the front façade—which are uncommon for buildings of its period—underscore the differences in the average height of residents during its construction in the mid-19th century.

Today, the interior serves as a hybrid space incorporating a museum, cultural hall, and exhibition center.

Being one of only ten traditional cabildos remaining in Argentina, and notably one of the smallest, it is well-preserved.

12. See a Peña or Some Live Music

Whether it is local artists performing on stage or traditional music and dance at a peña, Purmamarca has a vibrant cultural scene if you know where to look.

Peña el Rincón de Claudia Vilte becomes bustling during its folkloric dinner shows in the evenings, while also offering regional cuisine (including pizzas and pastas). Tierra de Colores appeals to tourists and is a commendable venue for experiencing a peña while dining.

Don Heriberto showcases a variety of local folk artists alongside DJs and karaoke.

Conversely, Entre Amigos is arguably the finest venue for an evening out, featuring live performances from local musicians, generous servings of wine and beer, dancing, and remarkably well-prepared food.

13. Visit the Cemetery

Though it may seem unconventional, be sure to visit the town’s cemetery before or after your stroll along the Paseo de los Colorados.

Pagan beliefs regarding the afterlife and local traditions contribute colorful and vibrant customs to the village’s graveyard.

Visitors will observe wooden crosses serving as headstones, bright flowers, and meticulously placed garlands adorning graves.

Within this sloping sanctuary lies a mausoleum embellished with crosses and statues, some appearing as miniature houses for the deceased.

This cemetery exemplifies the harmonious blend of Andean beliefs and Catholicism present in Purmamarca.

14. Hike to Cerro Morado and Mirador Geológico

Once you have completed the iconic Paseo de los Colorados, additional hiking trails await exploration around Purmamarca.

If you’re seeking to capture some of the finest photographs of the Cerro de los Siete Colores along with the town nestled in its shadow, ascend Cerro Morado (Purple Hill). Located across Ruta 52 and past a pink house, a nominal fee will provide access to this relatively straightforward trail offering postcard-perfect views—early visits are recommended for optimal lighting.

The Mirador Geológico culminates another route leading to alternative vistas of the cerro and the adobe rooftops of Purmamarca below.

Begin your hike near the souvenir vendors situated at the entrance to the Paseo de los Colorados, where a small fee grants access to this alternative route.

The most impressive scenes can be witnessed in the evening, and if you arrive late, it is possible to forgo the fee entirely.

15. Bodega Fernando Dupont

Producing wine at high altitudes is indeed a dedication, and the proprietors of Bodega Fernando Dupont exhibit profound commitment to the winemaking process.

Located in nearby Maimará, it is wise to ascertain if this vineyard is open prior to traveling, as the riverbed that needs to be crossed may sometimes flood during the summer months.

For fortunate visitors, this boutique winery welcomes patrons without charge, providing tours that illuminate the challenges of cultivation in an arid climate, along with their eco-friendly practices for irrigation and fertilization.

The vineyard’s landscape is enhanced by lavender fields set against the backdrop of the Cerro Paleta del Pintor.

While they produce only a limited number of bottles (around 30,000 annually), resulting in potential unavailability of tastings, their wine has garnered international accolades, and visitors can purchase a few bottles to take home as a memento.