Discover Madison, Wisconsin: A Must-Visit Destination

One of America’s great college towns, Madison’s progressive vibe, fabulous restaurants and compact size have recently made it a destination for savvy travelers.

The state capital of Wisconsin is easy to navigate, and with numerous restaurants, spas, and natural attractions to visit in and around the city, you’ll want to cover some ground. With direct flights now offered from Chicago, Newark, and Denver, a few nights here is recommended rather than just a day trip from Milwaukee. Here are a few tips for the best things to do in Madison.

Make Like a Local and Hop on a Bike

Madison is one of only five platinum-level Bicycle Friendly Cities, as certified by the League of American Bicyclists. The city boasts over 40 miles of well-maintained trails completely separated from automobile traffic; these trails even have their own underpasses, overpasses, roundabouts, and signage. The city’s bike-share program, Madison B-Cycle, is the country’s first fully electric bike share program, with 350 bikes across 39 stations. However, note that the stations don’t operate during the winter.

The love of cycling is so strong here that cyclists can be seen braving snow, slush, and slippery roads in harsh Midwest winters. If you don’t get your fill of bicycles on the streets, expect to see them everywhere else, from window displays in plumbing shops to bicycle-themed art in hotel rooms.

Explore Vibrant Downtown on Foot

If you’re seeking local shops, appealing restaurants, and lots of free museums, you should base yourself downtown. You could also choose to stay on the east side, which has a relaxed, funky vibe along with good restaurants, before heading downtown to explore the State Capitol and along State Street.

Dive into art markets, boutique gift stores, and entertainment venues, ensuring to visit only-in-Wisconsin shops that specialize in local artisan products.

Note that the downtown area is full of one-way streets, making it best explored on foot or by bicycle; parking your car is advisable.

Eat Lao Food in an Old Norwegian Social Club

Madison features a plethora of dining options, including Mexican, Indian, Chinese, and Thai cuisines. It also proudly showcases an even broader range of options including Taiwanese and Nepali spots. A fun food challenge is to try all of the city’s Laotian restaurants, including Lao Laan-Xang and Ahan, which offers a fusion style of Laotian cuisine. The latter is located inside a restored 100-year-old building that was once a Norwegian social club and is now a vibrant music and event space. Consider checking the calendar during your visit to enjoy some live music or an open mic event along with your meal.

Sip More Than Just Beer at Local Brewers

Alongside phenomenal dining, you’ll find a vast selection of locally brewed beverages in and around Madison. If beer is your passion, visit local breweries like Giant Jones Brewing Company, Capital Brewery, and ALT Brew. Moreover, bars and brew pubs abound, offering diverse selections and inviting atmospheres.

For unique non-alcoholic options, explore The Cider Farm, which sources its produce from local orchards, and Bos Meadery for a taste of fermented honey beverages. There’s also NessAlla Kombucha, a women-run craft brewery known for its refreshing kombucha.

Hang Out in an Old Feed Mill

Built in 1906 and transformed from a sugar beet-processing factory to a grain mill, the Garver Feed Mill is a must-visit spot on Madison’s food and culture scene. This vibrant locale hosts weekly live music sessions, a farmers market, and creative workshops.

Experience candle making, bath-bomb creation, or paint pouring during your visit, and don’t forget to grab a slice of pizza or a scoop of boozy ice cream from the local shops.

Treat Yourself to Full-Body Ayurvedic Wellness

Expect more than just a massage at Kosa Ayurvedic Spa located within Garver Feed Mill. As the only Ayurvedic spa in the state, Kosa offers retreats for couples, individuals, and small groups. Indulge in a private steam and sauna session, or explore various rituals designed to rejuvenate both mind and body.

Make Time for Nature

After enjoying Madison’s urban pleasures, embrace the many outdoor options within and near the city. The Olbrich Botanical Gardens features 16 acres of outdoor display gardens, a tropical conservatory, and one of only four pavilions in the world gifted by the Thai government. For hiking, head to Picnic Point or the UW Arboretum, both offering beautiful trails ideal for outdoor enthusiasts.