In our 5 Shops series, we’ll point you in the direction of our favorite independent shops across some of the world’s best cities. From food markets to vintage and homegrown design, we’ve found a diverse and exciting mix of local retailers where you can pick up one-of-a-kind pieces.
When shopping in London, it’s easy to be overwhelmed by choice. This world capital offers something for everyone – and a rather dizzying number of places to buy whatever you need. Whether you’re searching for a memorable souvenir, delectable snacks, or a vintage gem you won’t find anywhere else, we’ve compiled our five favorite independent shops in London to ensure you don’t miss out.
The London Transport Museum Shop: Your Go-To for Souvenirs
For something a little more special than a typical souvenir, make a stop at the London Transport Museum in Covent Garden. You don’t need to buy an entry ticket to visit the shop, where you can find a wide selection of keepsakes inspired by the city’s iconic transport network. Options include Paddington Bear merchandise for the kids, along with vintage-inspired posters (£10), socks featuring red Routemasters (£12), or a set of mugs showcasing unique moquette patterns as seen on the seats of London’s Tube and buses (£45).
Score the Best Vintage Finds at Rellik
The neighborhood around Portobello Rd is the city’s top shopping destination for secondhand fashion, antiques, and bric-a-brac, with the Saturday market proving especially busy. One boutique that stands out is Rellik, located just around the corner on Golborne Rd. It offers a dazzling array of vintage womenswear, jewelry, and accessories, with budget-friendly items such as blouses and belts available for under £50. Impressive designer pieces by names like Vivienne Westwood and Yves Saint Laurent are also available, often at competitive prices.
Discover Daunt Books in Marylebone
While there are larger bookstores in London, Daunt Books, a beautiful Edwardian shop, is a must-visit for its unique cataloging system. Originally a travel bookstore, the shelves in its long oak gallery are organized geographically. This means you can browse guides, history, and fiction by country or continent. Be sure to get one of the canvas tote bags illustrated with the store’s facade (£15), the perfect accessory to carry your shopping.
Goodhood: The Quintessential Lifestyle Boutique
This lifestyle store has established itself as a staple in London’s East End, offering a wide variety of affordable and luxury menswear, womenswear, beauty products, and homewares sourced from both British and international makers. The two-story shop features local designers including YMC and Universal Works, while the luxury streetwear label Aries offers trendy logo tees and sweatshirts that start from £70. Additionally, you’ll find scented candles from Haeckels (£55) and classic sneakers from East London brand Stepney Workers Club (from £70).
Borough Market: A Culinary Paradise
No visit to London is complete without a stop at the city’s oldest food market, bursting with stalls that offer everything from vegan cheese to delicate pastries to classic fish-and-chips. One must-try dish is the delicious pulled pork sandwich on brioche with apple sauce from Hobbs Roast (£7.50), or a cheese toastie from Kappacasein Dairy (£7). Make sure to save room for a treat well worth the wait: Bread Ahead Bakery’s famous doughnut (£4), available in flavors such as sea salted caramel, chocolate, or raspberry jam.
