Must-See Attractions in Seoul, South Korea

Seoul, South Korea offers something for everyone regarding sights and attractions. Easy to navigate thanks to an efficient public transit system, it is also pleasantly walkable depending on your location, making Seoul a city ideal for laid-back exploring.

Even travelers on a tight schedule or budget should find it simple to pack in a decent amount of sightseeing without feeling rushed. So where should you focus your attention when making the most of a trip to the South Korean capital? Whether you’re into history and culture, shopping, exploring the outdoors, or indulging in delicious street food, you will not be disappointed with what Seoul has to offer.

01. Shop ‘Til You Drop at Myeongdong

Exiting the subway at Myeongdong Station, it’s easy to see which direction to head—simply follow the throngs of people heading to one of Seoul’s primary shopping districts. Despite the many shoppers, the area remains organized and easy to navigate, whether you are browsing or buying (or both). You’ll find familiar name brands here, including UNIQLO, Zara, Nike, and H&M, alongside many local Korean brands.

Myeongdong is a mecca for anyone hunting for Korean beauty and skincare products, filled with store shelves featuring various items to keep skin looking young and healthy. Frequently, these stores are generous with samples—so if you’re curious, just ask. While many Korean products are available in North America, this is the place to stock up on hard-to-find items.

If hunger strikes, there’s delicious street food to be found in and around Myeongdong. Look out for Korean egg toast, Hotteok (sweet Korean pancakes), deep-fried squid, gimbap (Korea’s version of sushi rolls), and Korean fried chicken—just to name a few standout snacks.

02. Head to the Top of Namsan Seoul Tower

If you’re looking to capture stunning panoramic views of Seoul, this is the ideal location. Originally created as a broadcasting tower, N Seoul Tower, as it is commonly known, is located atop Namsan Mountain. Take in incredible views over the city from the observation deck with a quick elevator ride or opt for the Namsan Cable Car, which operates from the base of Namsan Mountain to Namsan Seoul Tower.

03. Explore the Alleys of Itaewon

Itaewon is a must-see neighborhood in Seoul, known for its diversity, ability to surprise, and abundance of bars, cafes, and restaurants. When walking around Itaewon, be sure to explore the narrow lanes and alleyways—because you never know what hidden gems you might discover. From stunning street art to charming cafes, Itaewon surprises at every turn. Additionally, Antique Furniture Street is home to shops selling unique antique housewares and furnishings you won’t find elsewhere, making it an ideal place to explore. With great shopping and close access to public transit, Itaewon is a fantastic area to immerse yourself in during your visit to Seoul.

04. Walk Along Cheonggyecheon Stream

As a bustling city, Seoul has activities happening around the clock. However, a relaxing respite can be found at Cheonggyecheon Stream, which flows through downtown Seoul. This 11-kilometer stream passes under nearly two dozen bridges before flowing into the Hangang River, making it an excellent place for a leisurely stroll along the water—a favorite pastime among locals.

05. Visit Gyeongbokgung Palace

Address: 161 Sajik-ro, Jongno District, Seoul 03045, South Korea

Phone: +82 2-3700-3900

Gyeongbokgung Palace, built in 1395, is perhaps Korea’s most famous royal palace. The expansive complex consists of an impressive array of ornate structures. It’s worth allocating at least three to four hours to explore its vast grounds. Free guided tours in English are available daily at 11 AM, 1:30 PM, and 3:30 PM, starting from the information center inside the Heungnyemun Gate.

06. Step Back in Time in Bukchon Hanok Village

Seoul may boast a futuristic vibe and modern sensibilities; however, you can travel back in time with a visit to Bukchon Hanok Village. A hanok is a traditional Korean home, and while several villages can be visited in Korea, Bukchon Hanok Village stands out because it is also a real residential neighborhood where people live. Many of the traditional buildings operate as restaurants, boutiques, and cultural centers, adding a unique layer to your experience.

07. Relax at a Jimjilbang

Address: 40 Hangang-daero 21na-gil, Yongsan District, Seoul 04378, South Korea

Phone: +82 2-792-0001

Feeling stressed from travel or battling jet lag? A visit to a Korean jimjilbang (sauna and spa) should be on your list when in Seoul. However, don’t expect a traditional spa experience. A jimjilbang, like Dragon Hill Spa (one of the most popular in the city) is typically open 24 hours a day, offering various saunas, soaking baths of different temperatures, body treatments, and nap areas for relaxation in between. Most establishments have restaurants for post-relaxation refueling.

08. Learn Everything There Is to Know About Kimchi at Museum Kimchikan

Address: 35-4 Insadong-gil, Jongno District, Seoul 03149, South Korea

Phone: +82 2-6002-6456

Kimchi is a staple in Korean cuisine. This museum focuses on the history of kimchi, exploring its various preparation methods and numerous varieties. Visitors can also try their hand at making kimchi, a fun experience if arranged in advance.

09. Take a Free Walking Tour

Exploring on foot is often one of the best ways to get a sense of a new city. If you prefer a structured approach, consider joining a free walking tour. “Seoul City Walking Tours” offers a free program where visitors can explore some of the city’s top attractions with an expert local guide. Tours provide a fantastic opportunity to learn more about the city. Reservations must be made at least three days in advance via the Visit Seoul mobile website, and spots fill up quickly during weekends, holidays, and peak seasons (April, May, September, October).